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Business Unplugged™
This blog features Carol Roth's tough love on business and entrepreneurship, as well as insights from Carol's community of contributors.

Free Graphic Design Tools to Build a Stunning Brand

Written By: Mylah Vega | Comments Off on Free Graphic Design Tools to Build a Stunning Brand

When it comes to building your brand, design should be integrated in almost every step. However, graphic design can be both very costly and time consuming. And for many new business owners, funds and time might be a little tight in the beginning.

Luckily, there are plenty of free design tools available to help you build the eye-catching business brand you envision. Not to mention, you don’t need to be a graphic design pro to use these easy tools.

For all of your design needs

It’s smart to have a go-to design tool that gives you several design options. This way, you can have all your images and icons in one place that is easy to access for your different projects.

One tool that gives you several design options is Vectr. A unique feature that Vectr offers is the ability to scale your images without losing clarity. In other words, if you make an image much larger than the original, it’s not going to get that awful pixelated look. You’ll still have crisp and clear images to work with.

Vectr can easily become your one-stop-shop for projects, including icon creation, business cards and website building.

For your website

Take the struggle out of website design by choosing a tool that is easy to use. Free and simple doesn’t have to mean compromising quality. Millions of people have turned to Wix for creating an impressive website for free.

Wix is continuously improving and adding new features that make it easy to create your website your way. Some of the features include a blogging design tool, mobile view optimization and image editing. The possibilities are endless.

For an elegant logo

Having a logo is an important part of building your brand. The logo acts as the symbol your customers will associate your business with. While deciding what your logo should look like is a big decision, bringing the design to life couldn’t be easier.

If you simply need a tool to create your logo at this point, you won’t need design software with loads of options. LogoCreator is a tool for fast, straight-forward logo design. It features a color picker, frames and shapes and the ability to upload your logo’s icon.

For trendy video creation

If you haven’t jumped on the bandwagon and started creating videos to support your branding strategy, it’s time to get with it! Videos are the hottest trend this year, and businesses are quickly catching on. With videos, you can connect with your audience in a more personal way.

By also incorporating design, you can set your videos apart and impress your audience. Soapbox is an editing tool you can use to add unique colors, designs and playability options to your videos. It also allows you to add a link at the end of the video to direct viewers to your business website.

For charts, graphs and tables

Displaying analytical data on your website can be a powerful way to build authority with your audience. Sharing facts and statistics have a way of giving viewers a sense of reassurance that your business is well researched in its industry.

Keeping all of your visualizations in line with your brand’s image is important, even when it comes to the data you display. By creating data visualizations with a tool like Infogram, you can create graphs and charts that match your brand’s fonts, colors and style. Keeping fluidity in what you display on your website will ensure your audience can digest the information easily.

The graphic design tools covered here should get you started on your journey of building a beautiful brand for your business. If you are looking for alternatives, you can quickly uncover additional options with an online search. Happy branding!

Article written by
Mylah is a writer, designer and tech enthusiast. When she’s not reading up on the latest developments in the tech and branding world she likes to explore vineyards, play the guitar and take her puppies for a hike.