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Business Unplugged™
This blog features Carol Roth's tough love on business and entrepreneurship, as well as insights from Carol's community of contributors.

Great First Impressions in Business

Written By: Carol Roth | Comments Off on Great First Impressions in Business

The saying goes that you have one chance to make a great first impression and with customers being distracted and having more choices than dollars, first impressions are more important than ever.

I was in New York City recently and took a quick walk through Times Square. I was delighted, as retailers ranging from cosmetics purveyor Sephora to athletic retailer Foot Locker welcomed me with the warmest greetings. Even with the mass of shoppers streaming through their doors, they were upbeat, genuine and created a fantastic atmosphere that encouraged me to spend a bit more time (and money) than I normally would have been inclined to.  Even on the way out, they thanked each guest for shopping, giving a truly caring feeling, even if you hadn’t made a purchase.

While this may seem like common sense, we often forget about how important that first impression is.  Plus, we don’t always have a first interaction that involves human contact. It may be a phone system, an advertisement or a website visit that creates that first impression.

I am always in favor of honing your basic business foundation, as this is truly what lets your business succeed.  As you revisit how you make first impressions (or returning impressions), I recommend a new book written and compiled by Laurie Brown called The Greet Your Customer Manual.  It’s a great reminder about the simple things that make all of the difference.

Additionally, view the video below that I did with Fox News Live about more ways to make a great first impression.



How do you create great first impressions?  What businesses knock the first impressions (and ongoing impressions) out of the park?


Article written by
Carol Roth is a national media personality, ‘recovering’ investment banker, investor, speaker and author of the New York Times bestselling book, The Entrepreneur Equation. She is a judge on the Mark Burnett (Shark Tank, The Voice, Survivor, The Apprentice) produced technology competition series, America's Greatest Makers, airing on TBS and Host of Microsoft's Office Small Business Academy show. Previously, Carol was the host and co-producer of The Noon Show, a current events talk show on WGN Radio, one of the top stations in the country, and a contributor to CNBC, as well as a frequent guest on Fox News, CNN, Fox Business and other stations. Carol's multimedia commentary covers business and the economy, current events, politics and pop culture topics. Carol has helped her clients complete more than $2 billion in capital raising and M&A transactions. She is a Top 100 Small Business Influencer (2011-2015) and has her own action figure. Twitter: @CarolJSRoth