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Business Unplugged™
This blog features Carol Roth's tough love on business and entrepreneurship, as well as insights from Carol's community of contributors.

Hard, Easy and Obvious are All Relative

Written By: Carol Roth | No Comments

There is a lot of resistance to doing something new.  And the reason is that new is often difficult, because you have never done it before.  Without experience, more often than not, a new task is hard.

On the flipside, when you have expertise, what you are doing may seem easy.  You have invested time, you have gained knowledge and you know pretty much what to expect.

Don’t dismiss something new because you think it’s too hard.  Often, when you put in the time, you will find it getting easier and easier.

And on the flipside, don’t take for granted that something is easy because you are reaping the rewards of your investment of time.  Even when it’s easy for you, it doesn’t mean that it’s not hard for others.  And just because you think information that you have been exposed to is obvious, don’t assume it’s obvious to those who haven’t yet been exposed to it.

Hard, easy and even obvious are all relative to the experience you have.  Use that to gain new experience and to guide you when sharing your experience with others.

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Carol Roth is a national media personality, ‘recovering’ investment banker, investor, speaker and author of the New York Times bestselling book, The Entrepreneur Equation. She is a judge on the Mark Burnett (Shark Tank, The Voice, Survivor, The Apprentice) produced technology competition series, America's Greatest Makers, airing on TBS and Host of Microsoft's Office Small Business Academy show. Previously, Carol was the host and co-producer of The Noon Show, a current events talk show on WGN Radio, one of the top stations in the country, and a contributor to CNBC, as well as a frequent guest on Fox News, CNN, Fox Business and other stations. Carol's multimedia commentary covers business and the economy, current events, politics and pop culture topics. Carol has helped her clients complete more than $2 billion in capital raising and M&A transactions. She is a Top 100 Small Business Influencer (2011-2015) and has her own action figure. Twitter: @CarolJSRoth