Many (OK, most) small business owners struggle with marketing. They get uncomfortable with the idea of blowing their own horn. However, if they don’t do it – who else will?

Carol’s recent article on MasterCard Biz may be just the boost your small business needs. What if you could connect with other business owners and they would promote your business? You, in turn, would promote their businesses, which is so much easier than talking about yourself.

In  “4 Ways Other Businesses Can Market for You” Carol begins:

“Business owners, especially newer ones, can find marketing awkward. It can feel uncomfortable saying how great your product or service is. From a very young age, we are taught not to call attention to ourselves, but as a small business owner, if you don’t toot your own horn, nobody else will either.

The funny thing is that someone else might find it easy to gush about how great you and your business are. It can be an effective strategy to engage with other business owners and professionals and have them help you promote your business. Here are four easy ways to get started:”

You’ll definitely want to read the rest of the post here.