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Business Unplugged™
This blog features Carol Roth's tough love on business and entrepreneurship, as well as insights from Carol's community of contributors.

Hate Marketing? Let Others Do It for You.

Written By: Catherine Morgan | Comments Off on Hate Marketing? Let Others Do It for You.

Many (OK, most) small business owners struggle with marketing. They get uncomfortable with the idea of blowing their own horn. However, if they don’t do it – who else will?

Carol’s recent article on MasterCard Biz may be just the boost your small business needs. What if you could connect with other business owners and they would promote your business? You, in turn, would promote their businesses, which is so much easier than talking about yourself.

In  “4 Ways Other Businesses Can Market for You” Carol begins:

“Business owners, especially newer ones, can find marketing awkward. It can feel uncomfortable saying how great your product or service is. From a very young age, we are taught not to call attention to ourselves, but as a small business owner, if you don’t toot your own horn, nobody else will either.

The funny thing is that someone else might find it easy to gush about how great you and your business are. It can be an effective strategy to engage with other business owners and professionals and have them help you promote your business. Here are four easy ways to get started:”

You’ll definitely want to read the rest of the post here.

Article written by
Catherine Morgan is the founder of Point A to Point B Transitions Inc., a virtual provider of coaching services to individuals who are in business or career transition. She specializes in helping entrepreneurs transition to corporate jobs they love. Catherine is the author of the eBook Re-Launch You: Discovering Your Point B and Embracing Possibility. An experienced independent consultant who was employed by three of the former Big Five consulting firms, Catherine speaks frequently on topics related to career transition, small business, productivity, and mental health. She doesn’t take herself seriously, but takes her subject matter very seriously.