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Business Unplugged™
This blog features Carol Roth's tough love on business and entrepreneurship, as well as insights from Carol's community of contributors.

Hosting Successful Webinars and Driving More Traffic on a Budget

Written By: Carol Roth | Comments Off on Hosting Successful Webinars and Driving More Traffic on a Budget

successful webinarI’m always looking for ways to refine business tactics to make them more effective, as well as find new ones to help you drive business. To that end, here are a couple of free resources to help you drive more traffic on a budget and to host successful webinars. Both of the resources are free to you*, so just click the links.

Resource 1: GoToWebinar: Step by Step Guide to Hosting Successful Webinars

Webinars are a great way to drive a deeper connection with existing and potential customers.  But how do you make it work for your business? Your webinar should capture attention, stir discussion and also drive successful sales.

This eBook explores how to plan, produce and present webinars that are so polished, they’ll leave your attendees asking for an encore. Click here for the eBook.

Resource 2: MarkMonitor: How to Drive More Traffic Without Increasing Your Budget

Learn how an anti-counterfeiting strategy can increase traffic and improve marketing metrics. Counterfeiters are adept at mimicking top brands’ digital marketing strategies by building pay per click (PPC) campaigns that exploit both company brand names and popular product search terms. As a result, well-known brands can end up competing with counterfeiters for traffic and potential customers.

Learn how U.K. jeweler, Links of London, beat back the counterfeiters, increasing their web traffic by 50% and reducing their CPC spending on branded terms by 41%.

Download the case study here.

Finally, if you haven’t signed up yet for my free eBook on 60 Low and No Cost Marketing and PR Strategies, you can grab that here.

I hope that you enrich your knowledge through these resources and take action to bring your business to the next level.

*Note: all of the free resources are provided by an affiliate partnership of CarolRoth.com

Article written by
Carol Roth is a former investment banker, entrepreneur and author of the new book, The War on Small Business and the New York Times bestselling book, The Entrepreneur Equation. Twitter: @CarolJSRoth