Grab your FREE copy of the 60 Low & No Cost PR & Marketing Strategies eBook*



*By submitting your email, you will receive the eBook & also sign-up for Carol’s newsletter
Business Unplugged™
This blog features Carol Roth's tough love on business and entrepreneurship, as well as insights from Carol's community of contributors.

How Small Business Could Drive Growth for Big Box Stores

Written By: Catherine Morgan | Comments Off on How Small Business Could Drive Growth for Big Box Stores

girl on skateboardHave you ever thought that big box stores and small business don’t mix? I’ll admit that I have been guilty of this. In a recent post on, “Entrepreneurs Are the Key to Success for Traditional Retailers,” Carol suggests otherwise – and that entrepreneurs might actually be a source of growth for the big retailers. Carol begins:

“If you haven’t been asleep for the past few years, you know that the retail landscape has been dominated by one name – As the largest online retailer, what you may not know is that around half of the goods sold on Amazon are sold by third party merchants, the greater majority of those being small businesses.

In fact, Amazon has in the range of two million of these third party merchants (again, mostly small businesses) that account for this half of its retail marketplace sales. This provides an opportunity for small businesses, whether product manufacturers or even smaller retailers in their own right, to access the 300 million Amazon shoppers from around the globe.

While Amazon has been a pioneer in embracing small businesses as selling partners (a move emulated very successfully by China’s Alibaba Group, whose entire business is built around marketplaces), other traditional retailers have been slow to follow suit.

Earlier this year, Wal-Mart, which launched a marketplace in 2009 with a handful of better-known mid-size retailers like eBags, said that it was going to accelerate its marketplace focus. However, it’s estimated to only have a few hundred retail partners currently, and although it’s ramping up at the clip of more than 100 per month, are certainly very far behind the two million sellers that Amazon has in place.”

You can read the rest of the post here.

Article written by
Catherine Morgan is the founder of Point A to Point B Transitions Inc., a virtual provider of coaching services to individuals who are in business or career transition. She specializes in helping entrepreneurs transition to corporate jobs they love. Catherine is the author of the eBook Re-Launch You: Discovering Your Point B and Embracing Possibility. An experienced independent consultant who was employed by three of the former Big Five consulting firms, Catherine speaks frequently on topics related to career transition, small business, productivity, and mental health. She doesn’t take herself seriously, but takes her subject matter very seriously.