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Business Unplugged™
This blog features Carol Roth's tough love on business and entrepreneurship, as well as insights from Carol's community of contributors.

How to Build Your Database, Maximize LinkedIn & More

Written By: Carol Roth | Comments Off on How to Build Your Database, Maximize LinkedIn & More

ResourcesWe are always so busy working in the day-to-day of our business that we forget to take a step back and strategize.  Below are a few resources that won’t use up all of your time, but will arm you with some new knowledge and ideas to help you grow your business.

All of the resources are free to you*, just click the links.

Resource 1: eBook- 31 Tactics for Building Your Database

While I believe that you can garner significant growth from your existing customers, it is also a sound strategy to supplement your efforts to reach new potential customers.  Download this eBook from Silverpop and get 31 list growth strategies and tactics for building your database in today’s multichannel world.

Click here for the eBook.

Resource 2: eBook- 30 Minutes to Maximizing LinkedIn

LinkedIn is billed as the business-oriented social network.  However, many small business owners that I speak to aren’t sure how to really get benefits from it.  In this eBook, WindMill Networking’s Neal Schaffer gives you some best practices with a short investment of your time.

Click here for the eBook.

Resource 3: Special Report- 8 Content Marketing Mistakes to Avoid

Content marketing is an extremely effective way to promote your business. But, like anything else, you need to know how to make the most of your efforts.  In this special report from Act-on, learn the eight deadly sins of content marketing, from the structural (don’t overlook calls to action) to the intangible (what not to focus on).

Click here for the report.

I hope that you take a few minutes to work “on” your business instead of always working “in” your business.

*Note: all of the free resources are provided by an affiliate partnership of

Article written by
Carol Roth is a national media personality, ‘recovering’ investment banker, investor, speaker and author of the New York Times bestselling book, The Entrepreneur Equation. She is currently an on-air contributor for the national cable television station CNBC, the pre-eminent name in business news, and the host and co-producer of The Noon Show, a current events talk show on WGN Radio, one of the top stations in the country. Carol multimedia commentary covers business and the economy, current events, politics and pop culture topics. Carol has helped her clients complete more than $2 billion in capital raising and M&A transactions. She is a Top 100 Small Business Influencer (2011 &2012) and has her own action figure. Twitter: @CarolJSRoth