As in any situation, it pays to understand your customers. Carol’s latest on MasterCardBiz.com “Why Customers Need Different Payment Options” gives suggestions for ways to structure payments from individuals, small businesses, and large businesses.
“One of the keys to generating loyalty with your customers is to understand them. Depending on what types of customers your business services, they will want or need different types of payment options and terms.
Individual consumers are different from small businesses, and big businesses are different from small businesses, so a one-size strategy definitely does not fit all.
Let’s walk through these three types of customers with suggestions on what might work for small business owners trying to sell to each.”
You can read the rest of the post here.