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Business Unplugged™
This blog features Carol Roth's tough love on business and entrepreneurship, as well as insights from Carol's community of contributors.

How to Have a Great Event that Attendees Love

Written By: Catherine Morgan | Comments Off on How to Have a Great Event that Attendees Love

Carol Roth recently came back from a big event she does every year and told me it was the best one yet. I suggested we jump on a quick video call to talk about what makes people want to attend an event in person, and how companies can host successful events.

Getting butts in seats can be a big issue for live events. People’s butts generally want to stay on their own couches.

We talked about the ways you can entice attendees to attend live by booking speakers they want to meet, offering CEU credits, etc.

We discussed mixing up the types of presentations so attendees don’t get bored. And she shared one suggestion that turned something that could have been a drag into something fun for attendees. Good planning makes for good events!

Carol also talked about the importance of saving some of your best stuff for last so people have something to look forward to.

Article written by
Catherine Morgan is the founder of Point A to Point B Transitions Inc., a virtual provider of coaching services to individuals who are in business or career transition. She specializes in helping entrepreneurs transition to corporate jobs they love. Catherine is the author of the eBook Re-Launch You: Discovering Your Point B and Embracing Possibility. An experienced independent consultant who was employed by three of the former Big Five consulting firms, Catherine speaks frequently on topics related to career transition, small business, productivity, and mental health. She doesn’t take herself seriously, but takes her subject matter very seriously.