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Business Unplugged™
This blog features Carol Roth's tough love on business and entrepreneurship, as well as insights from Carol's community of contributors.

How to Humanize Any Product (Even Tech)

Written By: Catherine Morgan | Comments Off on How to Humanize Any Product (Even Tech)

Sue Koch is my go-to person for all things social media. She did a quick live on LinkedIn that caught my eye.

Most of you probably know that storytelling is a big part of what works on social media, but what if you have a product that isn’t “sexy” – or what if you sell technology?

Is it possible to humanize any brand? Can you humanize technology?

Sue says yes. She says, “In all cases, you really want to take it back to what is your product doing to alleviate a pain, a stress, a struggle – or bring joy – to the people who are using it.”

Sue also recommends thinking about the overall product experience, and what your customer feels, or the value they get, from using your product.

She talks about how you can use imagery effectively to support your storytelling.

But then she goes even further, asking you to dig deep and consider what your business stands for.

As with any compelling marketing, you want to tell stories and elicit emotions from readers or viewers.

Sue recommends getting feedback from your purchasers, which is good advice for all small business owners.

I highly recommend watching the short video below.

Sue is also doing live sessions on weekdays that break down how great content creators are working their magic in regulated industries, including real estate, financial services, or legal services. You can watch Social Strategies Simplified with Sue on Facebook and LinkedIn at 4:00 PM Central. Each episode is just 15-minutes and gives a fascinating peek behind the curtain.

Even if you’re not in those industries, you’ll learn a ton watching her short videos.

Find back episodes in Sue’s new Social Media Vault product (free!).

Article written by
Catherine Morgan is the founder of Point A to Point B Transitions Inc., a virtual provider of coaching services to individuals who are in business or career transition. She specializes in helping entrepreneurs transition to corporate jobs they love. Catherine is the author of the eBook Re-Launch You: Discovering Your Point B and Embracing Possibility. An experienced independent consultant who was employed by three of the former Big Five consulting firms, Catherine speaks frequently on topics related to career transition, small business, productivity, and mental health. She doesn’t take herself seriously, but takes her subject matter very seriously.