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Business Unplugged™
This blog features Carol Roth's tough love on business and entrepreneurship, as well as insights from Carol's community of contributors.

How to Make Your Video Content Work for You

Written By: Catherine Morgan | Comments Off on How to Make Your Video Content Work for You

Last week I shared that I launched my new media project, Evolving Working. My cohost Susan Eckstein and I talked about showing up fully, not shrinking, and being your authentic self at work.

While we were aiming for 20 minutes, we ended up talking for 36 minutes. I easily could have broken the episode into parts, but the sections seemed to flow and the conversation seemed like it would be engaging for the listener. Feedback from people who listened confirmed this.

Now, I have 36 minutes of video content that I can break up and leverage in different formats across different social media platforms. Let’s explore what I might do with this content, and how you might be able to leverage any videos you make going forward.

Giving credit where credit is due, I learned much of this from the “Godfather of Video” – Lou Bortone.

Break into segments with relevant titles

For me, the topics logically broke into three major sections. I did put a visual break between these sections, but I can now break up the three sections into shorter videos with different titles and promote them separately from the full interview.

The part where Susan talks about getting advice from your future self could be a short video. How shrinking is giving away your personal power could be another one. How our environment shapes our beliefs could be another one. There are probably five or more shorter videos I could pull out.

Have the conversation transcribed

Transcription services are available and are very cheap. I use Temi.com because it is almost instantaneous and inexpensive. (Much of the content in my book is from transcribed videos.)

I also have heard good things about Rev.com and Otter.ai. An online search will yield many options.

Once the content is in text form, you can turn it into blog posts or text posts on LinkedIn, which can get good engagement.

Shorter points can be shared on Twitter with the goal of driving traffic to the video.

Pull out mic drop moments

For Instagram or Facebook or YouTube stories, you can pull out specific mic drop moments and post them, hoping to drive people to the longer video, or just to stay top of mind.

Posting more regularly will likely help grow your audience, and you never know when you will strike a chord and create some content that gets shared around.

Make quote memes with key points

If there are some great facial expressions in the video, you can do a screen shot and add those in with a specific quote or point and make it look professional in a design program like Canva.

I’ll confess that I often take the lazy way out and do it in PowerPoint. Done is better than perfect.

Have I overwhelmed you or inspired you? I hope it is the latter. I hope I have inspired you to see that your video content likely has multiple nuggets of gold within it, and leveraging it can be a great use of your time.

 

Photo by Adem AY on Unsplash

Article written by
Catherine Morgan is the founder of Point A to Point B Transitions Inc., a virtual provider of coaching services to individuals who are in business or career transition. She specializes in helping entrepreneurs transition to corporate jobs they love. Catherine is the author of the eBook Re-Launch You: Discovering Your Point B and Embracing Possibility. An experienced independent consultant who was employed by three of the former Big Five consulting firms, Catherine speaks frequently on topics related to career transition, small business, productivity, and mental health. She doesn’t take herself seriously, but takes her subject matter very seriously.