Grab your FREE copy of the 60 Low & No Cost PR & Marketing Strategies eBook*

Name:

Email:

*By submitting your email, you will receive the eBook & also sign-up for Carol’s newsletter
Business Unplugged™
This blog features Carol Roth's tough love on business and entrepreneurship, as well as insights from Carol's community of contributors.

I’m Not a Blogger, But I Play One on the Internet

Written By: Carol Roth | No Comments

Remember that commercial from the 70s- I’m not a doctor, but I play one on TV– well, I kind of feel like that when it comes to blogging. I have recently been asked to participate as a featured blogger/member of the press for the prestigious World Business Forum in New York City. Many major business and other media news outlets have asked me to guest blog for them, blog part time for them and give them content.

And this confuses me on some level, because in my mind, I am not a “blogger”.

Now technically, I suppose I am a “blogger”. What leads me to that conclusion is:
– I have a blog, which has been up for just over a year
– I post to it consistently (around four times a week)
– People read it, tweet it, “Like” it and comment to it
– It’s been recognized by other media with some pretty substantial accolades
– And I have “blogged” for other outlets

But, at the same time, I don’t consider myself a “blogger”, because:
– Blogging is not how I spend most of my time
– In fact, blogging is ancillary to most of my work activities
– Blogging is not how I make my living, nor do I anticipate it will ever be how I make any substantial part of my living (although, let’s call it like it is, most bloggers don’t make much of anything from their blogs…)

The reality is that I blog, do videos, speak, write and create content in whatever form as a way to spread a message to the small business owners and aspiring entrepreneurs that need it, as well as a way to enhance my brand. In a way, it is a hybrid of marketing, credibility building and giving back, all rolled into one. Does the fact that it is a cost center (in terms of time, opportunity costs and paying my proofreader, etc.) instead of a revenue center make me less inclined to take on that title? Or perhaps, I just don’t like to be put in a box?

Whatever it is, for the time being, I will stick with saying that I am not a blogger, but I play one on the Internet.

Article written by
Carol Roth is a national media personality, ‘recovering’ investment banker, investor, speaker and author of the New York Times bestselling book, The Entrepreneur Equation. She is a judge on the Mark Burnett (Shark Tank, The Voice, Survivor, The Apprentice) produced technology competition series, America's Greatest Makers, airing on TBS and Host of Microsoft's Office Small Business Academy show. Previously, Carol was the host and co-producer of The Noon Show, a current events talk show on WGN Radio, one of the top stations in the country, and a contributor to CNBC, as well as a frequent guest on Fox News, CNN, Fox Business and other stations. Carol's multimedia commentary covers business and the economy, current events, politics and pop culture topics. Carol has helped her clients complete more than $2 billion in capital raising and M&A transactions. She is a Top 100 Small Business Influencer (2011-2015) and has her own action figure. Twitter: @CarolJSRoth