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Business Unplugged™
This blog features Carol Roth's tough love on business and entrepreneurship, as well as insights from Carol's community of contributors.

Innovation: The Hole in My Soap

Written By: Carol Roth | Comments Off on Innovation: The Hole in My Soap

Sometimes, an effective approach to “something new” is taking something away instead of adding something to the equation.

At a recent hotel, I found this innovation for bar soap in the bathroom…I thought it was pretty intriguing. 

Now, I am more of a liquid soap gal myself, but I know that many hotels still put out bar soap.  Tons of soap gets wasted in the industry each year as guests leave the “middle” behind.  This wastes not only the soap, but for the industry, money.   This middle-less soap is a really elegant solution for that waste that demonstrates out of the box (or a hole in the middle of the box) thinking.

Next time you are innovating, consider what you might take away from your products or services instead of what you can add…

Article written by
Carol Roth is a national media personality, ‘recovering’ investment banker, investor, speaker and author of the New York Times bestselling book, The Entrepreneur Equation. She is a judge on the Mark Burnett (Shark Tank, The Voice, Survivor, The Apprentice) produced technology competition series, America's Greatest Makers, airing on TBS and Host of Microsoft's Office Small Business Academy show. Previously, Carol was the host and co-producer of The Noon Show, a current events talk show on WGN Radio, one of the top stations in the country, and a contributor to CNBC, as well as a frequent guest on Fox News, CNN, Fox Business and other stations. Carol's multimedia commentary covers business and the economy, current events, politics and pop culture topics. Carol has helped her clients complete more than $2 billion in capital raising and M&A transactions. She is a Top 100 Small Business Influencer (2011-2015) and has her own action figure. Twitter: @CarolJSRoth