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Business Unplugged™
This blog features Carol Roth's tough love on business and entrepreneurship, as well as insights from Carol's community of contributors.

International Expansion: One Billion Potential Customers

Written By: Catherine Morgan | Comments Off on International Expansion: One Billion Potential Customers

wedding dressesMany of you have small businesses that you’re happy to keep small. However, some of you may be dreaming very big dreams for your company.

Carol’s recent post on shares tactics for how you can get your products in front of Chinese consumers via Alibaba Group. And it’s not as difficult as you might think! In “How Your Small Business Can Sell in China Today” Carol begins:

Small business has been a big focus for President Trump and his administration. Recently, he met with Executive Chair of Alibaba Group Jack Ma, where they declared their joint intention to help create a million new U.S. jobs by helping U.S. small businesses sell in China via Alibaba Group’s various platforms.

However, what escaped many of those stories is the fact that Alibaba Group is already enabling U.S. entrepreneurs like Stadium Goods, a retailer and reseller of a wide variety of cool sneakers, to sell in China via its business-to-consumer platform, the TMall marketplace.  

What’s the opportunity for U.S. small business in China?

There’s no doubt that, with a population more than three times that of the United States, China presents a tremendous opportunity for small business. Alibaba Group said that today it had approximately 493 million unique active users — not registered users — on Taobao and TMall.

Moreover, as the market there is just developing, Chinese consumers are open to creating new relationships with worldwide brands. It’s a tremendous opportunity for a small business to get in early on the Chinese consumer’s brand affinity cycle and create strong relationships.”

You can read the rest of the post here.

Article written by
Catherine Morgan is the founder of Point A to Point B Transitions Inc., a virtual provider of coaching services to individuals who are in business or career transition. She specializes in helping entrepreneurs transition to corporate jobs they love. Catherine is the author of the eBook Re-Launch You: Discovering Your Point B and Embracing Possibility. An experienced independent consultant who was employed by three of the former Big Five consulting firms, Catherine speaks frequently on topics related to career transition, small business, productivity, and mental health. She doesn’t take herself seriously, but takes her subject matter very seriously.