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Business Unplugged™
This blog features Carol Roth's tough love on business and entrepreneurship, as well as insights from Carol's community of contributors.

Interview with Carol Roth on Influencer Marketing

Written By: Catherine Morgan | Comments Off on Interview with Carol Roth on Influencer Marketing

Influencer marketing is a hot topic! Brands and agencies are allocating dollars to it, but I think many small business owners are fuzzy on exactly what it is and how it works.

Carol has been hired by brands as an influencer, and has helped her clients find influencers to build awareness for their products / services.

In fact, Carol has personally invested in Tinysponsor, a service that matches brands with influencers.

While most people immediately think they should target celebrities, Carol shares that working with “micro influencers” who have engaged communities can be more successful than a celebrity endorsement.

She stresses that it’s important to assess the alignment between the influencer’s content / audience and your company’s messaging, leading to your messaging resonating with their audience (hopefully).

Carol says that influencer marketing can be very cost effective on a per-impression basis over time if you make the commitment.

Article written by
Catherine Morgan is the founder of Point A to Point B Transitions Inc., a virtual provider of coaching services to individuals who are in business or career transition. She specializes in helping entrepreneurs transition to corporate jobs they love. Catherine is the author of the eBook Re-Launch You: Discovering Your Point B and Embracing Possibility. An experienced independent consultant who was employed by three of the former Big Five consulting firms, Catherine speaks frequently on topics related to career transition, small business, productivity, and mental health. She doesn’t take herself seriously, but takes her subject matter very seriously.