This blog features Carol Roth's tough love on business and entrepreneurship, as well as insights from Carol's community of contributors.
Marketing Essentials for Small Business with Susan Tyson
Catherine Morgan | Comments Off on Marketing Essentials for Small Business with Susan Tyson
Oh my goodness! What’s more fun than talking to two incredibly smart professionals about what good marketing is – and isn’t?
If you’re involved in marketing or business development for your business, or need to know more about marketing, watch this interview and get a copy of SGTyson & Associates’ concise and actionable book, Marketing Essentials for Small Business – Your Guide to Business Marketingwww.sgtyson.com.
In Episode 3 of the New Labor Discussions: Rethinking How We Work, Tony Catalano and I talk with marketing consultant Susan Tyson, who specializes in B2B marketing and operates as a fractional CMO or outsourced marketing director. Tony wishes he’d had Susan’s book when he was building his business.
Susan clearly talks about what marketing can do for your business (no “jazz hands”), why marketing and sales often have a contentious relationship (and what to do about it), and why many companies don’t need a full-time marketing director or CMO.
Catherine Morgan is the founder of Point A to Point B Transitions Inc., a virtual provider of coaching services to individuals who are in business or career transition. She specializes in helping entrepreneurs transition to corporate jobs they love. Catherine is the author of the eBook Re-Launch You: Discovering Your Point B and Embracing Possibility.
An experienced independent consultant who was employed by three of the former Big Five consulting firms, Catherine speaks frequently on topics related to career transition, small business, productivity, and mental health. She doesn’t take herself seriously, but takes her subject matter very seriously.