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Business Unplugged™
This blog features Carol Roth's tough love on business and entrepreneurship, as well as insights from Carol's community of contributors.

Not Too Big or Not Too Small Can Be Just Right

Written By: Catherine Morgan | Comments Off on Not Too Big or Not Too Small Can Be Just Right

In Carol’s recent post on the Nextiva blog, “Do Mid-Sized Businesses Face Middle-Child Issues,” she shares four tips that can help your business grow if your business is neither a big business nor a small business / startup. Carol begins:

Do you remember Jan on The Brady Bunch? Plagued by middle-child syndrome, she couldn’t simply rely on small-child cuteness, like little sister, Cindy. And, she didn’t get the recognition and accolades earned by her older sister– Marcia, Marcia, Marcia.

At times, the celebration of growing to mid-sized status wanes due to the unique issues of being in the middle of the pack. You’ve lost some small business benefits, but you’re not quite ready to compete with industry giants. This is the time to get creative. The following 4 ideas can help your business flourish as it continues to grow.

1. Carefully alter your people-pleasing policies.

You got to where you are by exercising great flexibility to meet client needs, but you can no longer afford to turn on a dime with every unique client request. Now that your team is larger, however, you can build in more flexibility to your processes.

Built-in flexibility reduces the number and frequency of special requests. It also helps avoid a major turmoil, while meeting occasional special customer needs. Shortened deadlines are a common example of special requests. If you sell products, then having a same-day shipper waiting in the wings can keep customers happy. Similarly, service businesses can often use digital delivery systems to expedite approvals or even get reports to print shops.

2. Use your size to your advantage to retain and hire employees.

The allure of startup excitement attracts some employees; others prefer the prime salaries and benefits from major conglomerates. Your business may be somewhere in the middle, which means that you can afford to offer the best of both worlds.

You can read the rest of the post here.

Article written by
Catherine Morgan is the editor of Business Unplugged ™, an engaging speaker, and the founder of Point A to Point B Transitions Inc., a virtual provider of coaching services to individuals who are in business or career transition. Catherine is the author of the eBook Re-Launch You: Discovering Your Point B and Embracing Possibility. An experienced independent consultant and former employee of three of the former Big Five consulting firms, Catherine combines strategy development with accountability coaching. Her productivity tips and career transition advice have been featured on WGN AM 720 and WIND AM 560 The Answer in Chicago, and on WCHE AM 1520 in the Philadelphia area. Catherine speaks frequently on topics related to productivity, career transition, small business, and entrepreneurship. She doesn’t take herself seriously, but takes her subject matter very seriously.