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Business Unplugged™
This blog features Carol Roth's tough love on business and entrepreneurship, as well as insights from Carol's community of contributors.

The 20% Rule

Written By: Rich Gallagher
Nearly a decade ago, I did something a little crazy. I went back to graduate school in my...

80+ Ways to Amp Up Your Small Business Marketing Materials

Written By: Carol Roth
Marketing is absolutely essential for getting the word out about your business. But, with consumers that are constantly...

Does Your “Where” Matter?

Written By: Catherine Morgan
If you’re going to manufacture a product, one of the questions you will need to think about is...

Why Settle for Ordinary When You Can Get Extraordinary?

Written By: Mark E. Goodman
Why settle for ordinary when you can get extraordinary? You may think this question is rather silly. Every business would...

Easy Ways to Deepen Relationships with Your Customers

Written By: Catherine Morgan
Happy customers buy more, and recommend your business to their colleagues, friends, and family. Clearly, one of the...

Small Business Owner Vacation Preparation in 4 Easy Steps

Written By: Catherine Morgan
Do you have a looming vacation on the horizon? Finally! Everybody needs to get away from it all...

Telling the Whole Truth—and Nothing but the Truth

Written By: Catherine Morgan
The professional landscape is rife with broken relationships, barely suppressed loathing and unresolved conflicts. Tension. Simmering power struggles....

Success Takes Time

Written By: Catherine Morgan
We all love to hear a good success story about a business that seemed to explode onto the scene. It...

People Are Your Most Important Asset

Written By: Catherine Morgan
By far the biggest secret weapon you have—or that any company has—is your own employees. Your employees are...

The Label “Small Business”- Good or Bad?

Written By: Carol Roth
Entrepreneurs, business owners, and small businesses get labeled a lot of things, the most common being “small business”...