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Business Unplugged™
This blog features Carol Roth's tough love on business and entrepreneurship, as well as insights from Carol's community of contributors.

Go-to-Market Blunders Part 3 – Marketing

Written By: Catherine Morgan
Few business owners would argue that a key component for launching a product or service is marketing. However,...

Tom Rosenak on Why Winning Can Feel Like Losing

Written By: Catherine Morgan
Have you ever reached a goal and felt deflated instead of elated? That’s exactly what happened to me when...

Carol Roth on Paying Finder’s Fees

Written By: Catherine Morgan
Carol Roth is frequently asked about finder’s fees, and has even been called as an expert witness on...

Memorial Day Weekend 2019

Written By: Catherine Morgan
This is always a tough post for me to write. While many of us are anticipating the first...

Looking at Language: Working Hard vs. Efforting

Written By: Catherine Morgan
I got into a rather heated argument with my coach a few weeks ago. We were talking about...

Should You Be an Entrepreneur? Carol Roth Has a Test.

Written By: Catherine Morgan
Carol Roth often says that entrepreneurship isn’t for everyone. In fact, she was saying this even before she...

Go-to-Market Blunders Part 2 – Messaging

Written By: Catherine Morgan
Your messaging can feel like a moving target as you’re launching a product or service. The reality is...

Should Business Owners Talk about Politics?

Written By: Catherine Morgan
I’ve known Carol Roth for eight years, but this interview surprised me. As we head into election season...

The Best Perks Small Businesses Can Offer Employees

Written By: Carol Roth
Since small businesses often don’t have big budgets to compete with bigger companies on salary, offering employee perks...

Go-to-Market Blunders Part 1 – Sales

Written By: Catherine Morgan
Given the work I do, I tend not to hear about things that went right in business. Instead,...