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Business Unplugged™
This blog features Carol Roth's tough love on business and entrepreneurship, as well as insights from Carol's community of contributors.

Customer Loyalty Can Be a Small Business Advantage

Written By: Catherine Morgan
Depending on the type of business you have, you may spend time thinking about how you can compete...

What Is Your Status Quo?

Written By: Ben Baker
Seth Godin recently wrote a post called Defending the Status Quo. This made me ponder, why are people...

The Disconnect Between the Economy and the Market

Written By: Catherine Morgan
Carol Roth’s recent episode “The Fed Moral Hazard” on The Roth Effect podcast series is a juicy one....

How to Tell Sticky Stories in Your Marketing

Written By: Catherine Morgan
If you’re in certain types of coaching or consulting, you may need to tell your “sticky stories” occasionally....

There’s a Volume Knob for Anxiety

Written By: Catherine Morgan
For the past 10 years, I have been working with professionals in career and life transitions. Few things...

The Glorious Permission of Online Exercise Classes

Written By: Catherine Morgan
I think we could all use a good laugh, so I am offering myself up for your amusement...

Want to Have a Better Virtual Event? Here’s What Carol Roth Suggests.

Written By: Catherine Morgan
Virtual events aren’t going away anytime soon. Just like that meeting that could have been an email, we’ve...

Biggest Lessons Small Business Owners Learned from the COVID-19 Pandemic

Written By: Carol Roth
Every small business out there is dealing with the impact of COVID-19 in some capacity. So, we thought...

Why Your Small Business Still Needs a Blog

Written By: Chuks Chukwuemeka
Does your small business need a blog? Absolutely – but some small business owners don’t know this. The...

What You Should Be Doing This Summer

Written By: Ben Baker
2020 will be a year we talk about for decades to come. Our world was thrown into chaos,...