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Business Unplugged™
This blog features Carol Roth's tough love on business and entrepreneurship, as well as insights from Carol's community of contributors.

What’s the Difference Between Content Marketing and Blogging?

Written By: Brad Shorr
There’s a good reason why companies confuse blogging and content marketing: No two people seem to have the...

4 Tips for Interviewing Potential Employees

Written By: Carol Roth
The employees that you hire can make or break your business. And while first impressions are important, it...

How to Turn Your Crappiest Employees Around

Written By: Rich Gallagher
If your small business is successful enough to start growing, you can count on one guarantee: some day...

How to Do Video If You’re a “Vidtrovert”

Written By: Lou Bortone
Nearly three-fourths of the world’s mobile data traffic will be video by 2019, according to a new study...

Cut Out So-So to Focus on the Good

Written By: Britt Raybould
I’m really good at many things. I also recognize that I’m really bad at other things. But I...

Let’s Start Enchanting Customers Again

Written By: Chip Bell
What do Cirque du Soleil™, Cracker Jack® and a jack-in-the-box toy have in common?  Their charm is based, not...

Resource for Payment Processing and Security Information

Written By: Catherine Morgan
Understanding and utilizing technology for payment processing and keeping your client’s information secure is part of being a...

Expert Tips for Promoting a New Product or Service

Written By: Carol Roth
So, you’ve got a great new product or service offering at your business…now, what? What’s the best way...

Why You Should Succeed at Failure

Written By: Cate Moore
Failure just doesn’t feel good. When you fail, do you feel encouraged? Hopeful? Inspired? Umm, no. I must...

Pros and Cons of Starting a Small Business after Age 40

Written By: Dawn Mentzer
Having just hit the grand milestone of turning 50, I’ve thought a lot about where I’ve been and...