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Business Unplugged™
This blog features Carol Roth's tough love on business and entrepreneurship, as well as insights from Carol's community of contributors.

Sell More with the Last Thing You Say to Customers

Written By: George and Mary-Lynn
It costs a lot of money to get a customer to buy from you for the first time. Do...

The Future of Retail for Small Business

Written By: Thomas Hansen
A modern, high-tech shopping experience isn’t for big companies only. Smaller businesses can take advantage of new technology...

Why Asking for Help Isn’t Failing

Written By: Britt Raybould
“I can do it myself.” Without fail, my five-year-old niece offers up this predictable response to any offer...

Why Spending $15,000 on a Marketing Hire Is the Worst Idea

Written By: Robert Holmes
It has been well said that you should hire your weakness and focus on your strengths, and most...

What’s the Difference Between Content Marketing and Blogging?

Written By: Brad Shorr
There’s a good reason why companies confuse blogging and content marketing: No two people seem to have the...

4 Tips for Interviewing Potential Employees

Written By: Carol Roth
The employees that you hire can make or break your business. And while first impressions are important, it...

How to Turn Your Crappiest Employees Around

Written By: Rich Gallagher
If your small business is successful enough to start growing, you can count on one guarantee: some day...

How to Do Video If You’re a “Vidtrovert”

Written By: Lou Bortone
Nearly three-fourths of the world’s mobile data traffic will be video by 2019, according to a new study...

Cut Out So-So to Focus on the Good

Written By: Britt Raybould
I’m really good at many things. I also recognize that I’m really bad at other things. But I...

Let’s Start Enchanting Customers Again

Written By: Chip Bell
What do Cirque du Soleil™, Cracker Jack® and a jack-in-the-box toy have in common?  Their charm is based, not...