Doing videos used to be really expensive and time consuming. Now anyone with a phone, tablet, or laptop can do videos easily.
Any excuses you might have had are gone.
You don’t like how you look on video? I recommend you get over it.
If that’s too big a step, create a PowerPoint deck and present it. You can record this on Zoom or many other platforms, download the file, and post it wherever.
Or, have some fun with an animation program.
The quick and easy way to jump into the video pool is to do a Facebook live. Nobody expects those to be perfect, and you can do them as the mood strikes. If you mess up – delete it!
Yes, your first ones will be a little wobbly, but you can probably talk about what you do or something you’re interested in, and over time, you’ll get more comfortable and professional.
The perfectionism that people might have had about how polished videos needed to look is gone. During the COVID crisis, everyone was broadcasting from their house.
Jimmy Fallon looks like he is at a pop-up poker game in this interview.
With the late-night talk show hosts and everyone else broadcasting from their homes, makeshift backgrounds are no longer walls of shame.
However, this does not mean you shouldn’t try to look professional. You absolutely should.
Sometimes makeshift backgrounds work beautifully and enhance the video. “Some Good News with John Krasinski Ep. 1” has over 18M views! His kids’ homemade sign is charming and adds to the series.
Billionaire Tom Bilyeu usually shoots Impact Theory interviews in person in his gorgeous studio, but during lockdown he has his laptop on some books in his home office – nothing fancy.
This is a best practice, by the way. Always make sure your camera is at eye level. Nobody wants to be looking up your nose, and eye level or slightly higher is a more flattering angle. Tom should have added a few more books.
So many people comment on my cool intros and the imagery and video overlays I do in my new Between Us video series. I am going to let you behind the curtain to see how incredibly low budget my setup is. My laptop is so old it doesn’t even have a camera, so an external camera is held on with binder clips.
Now, I am going to order a green screen and some good lights when they are back in stock, but what I am trying to tell you is done is better than perfect. And my videos are done – and getting some nice feedback from current clients and prospects, thank you very much.
So, what’s your excuse? Did I convince you to do some videos?
Note: If you want to learn how to use video to grow your business, you have to follow Lou Bortone. He is the best.