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Business Unplugged™
This blog features Carol Roth's tough love on business and entrepreneurship, as well as insights from Carol's community of contributors.

How to Protect Your Business from Being Taken to the Cleaners

Written By: Carol Roth | No Comments

In an era where we make “friends” with people we have never met based on a tweet and an avatar, the environment is ripe for scammers or even for you just being a bit too trusting.  I thought it would be helpful to offer a few suggestions of ways you can protect yourself and your business.

You need to stay on top of everything: The only person 100% focused on your best interests is you. Even if you have a trusted lawyer, advisor or family member in charge of a specific set of tasks, you need to understand each component of everything that is going on related to your business, from every contract signed to every dollar invested to every purchase order written. You need only to look to the media for examples of what not to do. Dane Cook’s half brother was accused of embezzling from him. Countless other artists, athletes and businesspeople have had trusted advisors steal from them. Only you can make sure that everyone is doing what they are supposed to be doing (and not putting their hands in the cookie jar). If you don’t understand something, ask questions until you really do understand it. If you still don’t understand it, then don’t sign the contract/invest in the opportunity/etc.

Institute a system of checks and balances: Always require at least two unrelated parties to sign-off on anything critical, including writing checks and withdrawals of funds, signing purchase orders and major contracts. Your lawyer should never do your accounting and vice versa (and those functions should not only be given to two different people, but two different firms if outsourced). I reviewed a contract for a major NFL athlete several years ago that had conflicts of interest everywhere, including his agent acting as his accountant and lawyer. Big red flags there!

Speaking of contracts, write everything down: A lot of people like to do business on a handshake, but I advise against it. If there is any potential for a misunderstanding down the road or if you are doing anything that is important, put the terms into writing (preferably into a legally binding contract). While people have good intentions (well most people, some are just scumbags), circumstances change. First, people interpret discussions differently (and a lot of people don’t listen very well), so putting your verbal discussion into writing will ensure that everyone is on the same page. Other things happen from management changes to greed that alter the game in the future. Having a written contract will keep everyone in line (or at least give you recourse). If the value of the contract isn’t very much (i.e. less than it would cost you for a few hours of your lawyer’s time), then don’t bother, but if anything major is at stake, write it down.

Hire people who are hungry, but not starving: Desperate men will sometimes take desperate measures. It is great to hire scrappy people (either as employees or service providers) that will hustle and work hard. So, look for someone hungry, but if they are starving (i.e. in major financial or other trouble) you may want to pass. Doing background and reference checks (and even credit checks) are a critical part of being prepared and doing your homework.

If something sounds too good to be true, it probably is: There are no shortcuts in business; it requires hard work. If something sounds too good to be true, it probably is. Trust your instincts and don’t let yourself get suckered by huge promises or exploding offers (“I am not supposed to let you in, but if you give me the money today I will”). Make decisions made upon solid research and specific return-on-investment or other financial benchmarks and criteria. Again, if you don’t understand something, stay the heck away from it.

If you take the time to constantly look out for your best interests, I am sure you won’t let yourself down.

Article written by
Carol Roth is a national media personality, ‘recovering’ investment banker, investor, speaker and author of the New York Times bestselling book, The Entrepreneur Equation. She is a judge on the Mark Burnett (Shark Tank, The Voice, Survivor, The Apprentice) produced technology competition series, America's Greatest Makers, airing on TBS and Host of Microsoft's Office Small Business Academy show. Previously, Carol was the host and co-producer of The Noon Show, a current events talk show on WGN Radio, one of the top stations in the country, and a contributor to CNBC, as well as a frequent guest on Fox News, CNN, Fox Business and other stations. Carol's multimedia commentary covers business and the economy, current events, politics and pop culture topics. Carol has helped her clients complete more than $2 billion in capital raising and M&A transactions. She is a Top 100 Small Business Influencer (2011-2015) and has her own action figure. Twitter: @CarolJSRoth