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Business Unplugged™
This blog features Carol Roth's tough love on business and entrepreneurship, as well as insights from Carol's community of contributors.

Selling Services? Here’s Help with Positioning.

Written By: Catherine Morgan | Comments Off on Selling Services? Here’s Help with Positioning.

As we move along through the sales cycle of selling our services, we may lose sight of the things the buyer truly cares about.

The things that might trigger them to sign a contract with us.

During the past few weeks, I have had conversations with clients where I reminded them that if they could make the buyer look good, give them some time back, or save them money (preferably all three!), the buyer would be much more likely to buy.

Looking at it from the buyer’s point of view can help you position your services more effectively, and is what I cover in this short Morgan Moment video.

Article written by
Catherine Morgan is the founder of Point A to Point B Transitions Inc., a virtual provider of coaching services to individuals who are in business or career transition. She specializes in helping entrepreneurs transition to corporate jobs they love. Catherine is the author of the eBook Re-Launch You: Discovering Your Point B and Embracing Possibility. An experienced independent consultant who was employed by three of the former Big Five consulting firms, Catherine speaks frequently on topics related to career transition, small business, productivity, and mental health. She doesn’t take herself seriously, but takes her subject matter very seriously.