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Business Unplugged™
This blog features Carol Roth's tough love on business and entrepreneurship, as well as insights from Carol's community of contributors.

Social Media: Why You Should Post the Right Content on the Right Platform

Written By: Catherine Morgan | Comments Off on Social Media: Why You Should Post the Right Content on the Right Platform

MP900399159Each social media platform is different. The type of content and the way you post should vary, and be appropriate for the platform. Facebook is more chatty than Twitter. LinkedIn is the most buttoned up platform. It’s pretty much all business. Or it should be…

Carol shares a good case study about what not to do on LinkedIn in her recent post on entrepreneur.com, “Touting Bikinis on LinkedIn Is Inappropriate — But Not For the Reasons You Might Think.” She begins:

“If you are a member of LinkedIn, it’s possible that you have seen in your activity stream many back-and-forths and a fairly significant uproar over the founder of a certain bikini company and her postings.

While I am not connected to said founder (who I am not naming purposefully to not grant extra publicity for her stunts), my timeline just about every day has one or more people who I am connected with who have reacted to a variety of pictures posted by the CEO of the company.

Said pictures are of women scantily clad in the CEO’s company’s swim wear, as well as her post — later taken down by LinkedIn after racking up tens of thousands of views — entitled “Is This Appropriate to Post on LinkedIn?” The post, as you may have guessed, was accompanied by the backside of a beauty pageant contestant in one of her swimwear pieces.

As one who likes to push the envelope, I give this CEO lots of props for the public relations effort. It has been talked about ad nauseum and featured in many media outlets for the outrage it has created. And as a woman who has witnessed the problem with many women, including myself, being taken credibly due to objectification, I also understand the outrage.”

You can read the rest of the post here.

Article written by
Catherine Morgan is the founder of Point A to Point B Transitions Inc., a virtual provider of coaching services to individuals who are in business or career transition. She specializes in helping entrepreneurs transition to corporate jobs they love. Catherine is the author of the eBook Re-Launch You: Discovering Your Point B and Embracing Possibility. An experienced independent consultant who was employed by three of the former Big Five consulting firms, Catherine speaks frequently on topics related to career transition, small business, productivity, and mental health. She doesn’t take herself seriously, but takes her subject matter very seriously.