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Business Unplugged™
This blog features Carol Roth's tough love on business and entrepreneurship, as well as insights from Carol's community of contributors.

Spin Sucks: Carol Roth interviews Gini Dietrich

Written By: Carol Roth | Comments Off on Spin Sucks: Carol Roth interviews Gini Dietrich
From The Entrepreneurship Interview Series

When a guest starts off describing herself as “a dog with a bone who won’t let go”, you know it is going to be an interesting interview and Gini Dietrich did not disappoint. I had the pleasure of chatting with Gini, who is CEO of Arment Dietrich, a renowned speaker, online communicator and blogger at (the Fight Against Destructive Spin).

Gini and I cover a number of topics in our interview, including:

-What social media is and what it isn’t;
-How you can get started with social media if you are not using it;
-How you can improve your use of social media if you have been using it for a while;
-The biggest mistake that companies make in regards to social media strategies;
-How social media has shaken up the PR industry;
-What you should do about privacy online;
-If you need a social media policy for your business;
-How Gini increased her site’s visitors from 500 per month to 20,000 per month in less than one year;
-Plus lots of giggling and more

You can listen to the player below (it may not show for some of you) or click here to download or stream the MP3 file.

You can connect with Gini at or on twitter @GiniDietrich.  Feel free to leave comments here as well and I will pass them on to Gini.

If you are not already on my mailing list, fill out the form below to be alerted when I post future interviews (we have an amazing slate of interviews coming up) and to get free extra Entrepreneurship Interview Notes, only available to my mailing list.  And don’t worry, I only send out newsletters when there is something major to inform you about. 

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Article written by
Carol Roth is a national media personality, ‘recovering’ investment banker, investor, speaker and author of the New York Times bestselling book, The Entrepreneur Equation. She is a judge on the Mark Burnett (Shark Tank, The Voice, Survivor, The Apprentice) produced technology competition series, America's Greatest Makers, airing on TBS and Host of Microsoft's Office Small Business Academy show. Previously, Carol was the host and co-producer of The Noon Show, a current events talk show on WGN Radio, one of the top stations in the country, and a contributor to CNBC, as well as a frequent guest on Fox News, CNN, Fox Business and other stations. Carol's multimedia commentary covers business and the economy, current events, politics and pop culture topics. Carol has helped her clients complete more than $2 billion in capital raising and M&A transactions. She is a Top 100 Small Business Influencer (2011-2015) and has her own action figure. Twitter: @CarolJSRoth