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Business Unplugged™
This blog features Carol Roth's tough love on business and entrepreneurship, as well as insights from Carol's community of contributors.

SPIYT: Q&A-Selling Wholesale vs. Selling Retail

Written By: Carol Roth | No Comments

Jason wants to know if he should sell his leather goods to retailers or build his own customer base. He doesn’t understand why he is giving up so much up of the retail price, but I explain the risks. See the video.

As a recap:
-Retailers get a mark-up because they are taking on the risk of overhead, marketing, etc.
-If your competency is design and importing, how are you getting customers?
-For customers to find you (especially online) you need to have a brand and make investments
-Don’t start with a showroom, it’s a lot of overhead to cover and not scalable
-If you want to test different options, consider a limited budget towards an online presence and going to boutiques at the same time to see which gives you a better ROI; you may find both, neither or just one works for you

Article written by
Carol Roth is a national media personality, ‘recovering’ investment banker, investor, speaker and author of the New York Times bestselling book, The Entrepreneur Equation. She is a judge on the Mark Burnett (Shark Tank, The Voice, Survivor, The Apprentice) produced technology competition series, America's Greatest Makers, airing on TBS and Host of Microsoft's Office Small Business Academy show. Previously, Carol was the host and co-producer of The Noon Show, a current events talk show on WGN Radio, one of the top stations in the country, and a contributor to CNBC, as well as a frequent guest on Fox News, CNN, Fox Business and other stations. Carol's multimedia commentary covers business and the economy, current events, politics and pop culture topics. Carol has helped her clients complete more than $2 billion in capital raising and M&A transactions. She is a Top 100 Small Business Influencer (2011-2015) and has her own action figure. Twitter: @CarolJSRoth