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Business Unplugged™
This blog features Carol Roth's tough love on business and entrepreneurship, as well as insights from Carol's community of contributors.

Stuck in Business? Get Over Yourself.

Written By: Carol Roth | No Comments
When you make it about them instead of you, your attitude and focus will shift 

A lot of entrepreneurs are stuck on themselves.  For some of us, we are way too hard on ourselves.  For others, we are too caught up in our egos.  Either way, this misdirected focus can wreak some serious havoc on your business.

When you flip your thinking from being “me-centric” to serving others, you take a lot of the pressure off and reallocate your energy to a more productive place.

When you give a talk, don’t focus get caught up in the mechanics of you giving the speech, focus on sharing an important message;

When you are stuck in communicating what you do, communicate instead what the customer benefit is;

When you are paralyzed because you can’t decide what to do next, think about what will help your customers and clients;  

Stop talking and listen.

At the end of the day, business is not about you, it is about your customers.  You are just a conduit.  When you focus your energy on those you are helping instead of yourself, you will relax and be able to do more and do it better.

Oh, and since this blog was feeling a smidge “Kumbaya-like”, let me add that if you aren’t helping anyone, then you won’t have a business for long.

Article written by
Carol Roth is a national media personality, ‘recovering’ investment banker, investor, speaker and author of the New York Times bestselling book, The Entrepreneur Equation. She is a judge on the Mark Burnett (Shark Tank, The Voice, Survivor, The Apprentice) produced technology competition series, America's Greatest Makers, airing on TBS and Host of Microsoft's Office Small Business Academy show. Previously, Carol was the host and co-producer of The Noon Show, a current events talk show on WGN Radio, one of the top stations in the country, and a contributor to CNBC, as well as a frequent guest on Fox News, CNN, Fox Business and other stations. Carol's multimedia commentary covers business and the economy, current events, politics and pop culture topics. Carol has helped her clients complete more than $2 billion in capital raising and M&A transactions. She is a Top 100 Small Business Influencer (2011-2015) and has her own action figure. Twitter: @CarolJSRoth