advertising | Carol Roth

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Business Unplugged™

This blog features Carol Roth's tough love on business and entrepreneurship, as well as insights from Carol's community of contributors.

Understanding and Preventing Digital Ad Fraud

Written By: Augustine Fou

One element that makes digital advertising attractive to brands is the ability to track impressions, views and clicks....

Are You Selling Sizzle or Are You Selling Steak?

Written By: Carol Roth

Sizzle may land you a customer once. But if you don’t have the steak, those customers won’t...

Climax First: The New Rule for Content & Marketing

Written By: Carol Roth

...Get straight to the big finish and then support it with evidence, more details and the like. If...

An Example of Breaking Through the Marketing Noise

Written By: Carol Roth

Many companies tend to market in places where there are other advertisers- television, newspapers, social media sites, etc....

Customer Communication: Are You Being Clear, Part II?

Written By: Carol Roth

Make sure you are clearly articulating your value proposition to your customer. Answer the “What’s in it for me?” question...

REALLY Knowing Your Target Customer

Written By: Carol Roth

Knowing your customer really helps focus your advertising efforts. Seriously…