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LATEST POSTS
Business Unplugged™
This blog features Carol Roth's tough love on business and entrepreneurship, as well as insights from Carol's community of contributors.

The Mall of America’s “Big Secret Parking Party” Twitter Social Media Case Study

Written By: Carol Roth
...While I like the idea of a fun perk, if you are trying to create loyal customers, it...

Take Your Social Media Offline—and Make it Social

Written By: Carol Roth
Many companies have created online dialogues with customers and begun creating their own communities. But nothing cements the...