loyalty | Carol Roth

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Business Unplugged™

This blog features Carol Roth's tough love on business and entrepreneurship, as well as insights from Carol's community of contributors.

Good Stuff from the Week: Weekend-Roundup (through 7.17.11)

Written By: Carol Roth

Since Twitter goes by so quickly, here are some great posts and information from the past week, some...

You Can’t Crowdsource Loyalty: Why “Vote-for-me” Awards Should Die

Written By: Carol Roth

There is a disturbing formula that a lot of companies and brands- both large and small- are using...

Loyalty Programs: You’re Doing it Wrong

Written By: Carol Roth

However, when you use this [points programs] as the cornerstone of your loyalty program, your customers become fans...

The Four-Letter Word Killing Small Businesses Today

Written By: Carol Roth

There’s a four-letter word killing small businesses in America today: S-A-L-E.