Marketing | Carol Roth

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Business Unplugged™

This blog features Carol Roth's tough love on business and entrepreneurship, as well as insights from Carol's community of contributors.

Understanding and Preventing Digital Ad Fraud

Written By: Augustine Fou

One element that makes digital advertising attractive to brands is the ability to track impressions, views and clicks....

The ABC’s of Mobile Marketing

Written By: Catherine Morgan

When I mention mobile marketing to the majority of small to mid-size business owners I get deer-in-headlights looks....

Are You Selling Sizzle or Are You Selling Steak?

Written By: Carol Roth

Sizzle may land you a customer once. But if you don’t have the steak, those customers won’t...

80+ Free & Cheap PR & Marketing Tips for Your Business

Written By: Carol Roth

Getting great PR and marketing for your business are so important because if nobody knows that your company...

Book Yourself Solid: LeAnne Ozaine-Smith and Carol Roth Interview Michael Port

Written By: Carol Roth

I am so excited to be able to collaborate with my amazing colleague LeAnne Ozaine-Smith of and Ascend...

70 Unique Strategies to Land New Customers/Clients

Written By: Carol Roth

A business is nothing without customers. But with the tough economy and so much competition, landing new customers...

Climax First: The New Rule for Content & Marketing

Written By: Carol Roth

...Get straight to the big finish and then support it with evidence, more details and the like. If...

An Example of Breaking Through the Marketing Noise

Written By: Carol Roth

Many companies tend to market in places where there are other advertisers- television, newspapers, social media sites, etc....

UNMarketing: Carol Roth Interviews Scott Stratten

Written By: Carol Roth

From The CarolRoth.com Entrepreneurship Interview Series This interview is packed with fantastic insight, served with a side of...

The Four-Letter Word Killing Small Businesses Today

Written By: Carol Roth

There’s a four-letter word killing small businesses in America today: S-A-L-E.