Strategy | Carol Roth

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Business Unplugged™

This blog features Carol Roth's tough love on business and entrepreneurship, as well as insights from Carol's community of contributors.

Cash Flow Projections: Villain or Secret Weapon?

Written By: Catherine Morgan

Pop Quiz: I do cash flow projections: a. to get funding from an investor b. when my bank...

How to Moonlight Without Losing Your Job

Written By: Catherine Morgan

According to the U.S. Department of Labor, 1 in 17 Americans (or about 8 million people) currently work...

Stop Being a Twitter Tart

Written By: Catherine Morgan

Okay. You’ve decided to take a crack at social media. Everybody’s doing it, right? If you absolutely insist...

Why You Should Sell Drugs

Written By: Carol Roth

But selling a product and service sometimes has little to do with rationality. And if you can...

Business Plan Mistakes, Mishaps, Blunders & Errors

Written By: Carol Roth

I asked for feedback about the biggest mistakes that entrepreneurs make when writing or revising a business plan....

Thinking Big in Business Branding

Written By: Carol Roth

...when branding your business or new products, you have to think big and today that also means thinking...

Unsolicited Business Advice: Toys R Us (Follow-Up)

Written By: Carol Roth

Creating a solution to the wrong problem? Today I was surprised to read that Toys R Us is...

Unsolicited Business Advice: Neiman Marcus

Written By: Carol Roth

Neiman Marcus is an upscale brand. I am not an avid Neiman Marcus customer and do not...

Unsolicited Business Advice: Toys R Us

Written By: Carol Roth

Redefining your mission when the old one isn’t working When I was growing up in the 1970s, Toys...

Unsolicited Business Advice: The Cheesecake Factory

Written By: Carol Roth

The simple fix for declining guest traffic Disclaimer: I have previously had a client relationship with The Cheesecake...