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Business Unplugged™
This blog features Carol Roth's tough love on business and entrepreneurship, as well as insights from Carol's community of contributors.

The Bandwidth Fallacy

Written By: Carol Roth | Comments Off on The Bandwidth Fallacy

There’s really no such thing as bandwidth for an entrepreneur.  Parkinson’s Law started out as “Work expands so as to fill the time available for its completion”.  This is really true in our lives- whatever you have available (space, time) is what you will seek to fill.  As a business owner, there is always something you can be doing with your time.  You can do more marketing, more networking, more research or more social media interaction.  You can develop new programs, products or services.  You can develop better systems or spend more time training employees.

There is always something to be done and you will fill as much of your day (and possibly your night) with business tasks as you can.  This means that having bandwidth is really a fallacy.  Every part of your day theoretically is- or can be- filled.

Instead of bandwidth- free space to fill in- think of your time in a column.  The key is to move the priority items to the top, so that the not-so-important tasks can fall to the bottom (and probably never see the light of day).

This means that as an entrepreneur, you need to be able to prioritize.  Stop thinking of your business horizontally where you are filling space in a continuum and start thinking vertically where you are focusing on what’s up top. Move the tasks to the top of the list that are most aligned with your goals and that will have the biggest payoff for your business.  Let those small tasks- that can fill up your day- fall off the list.  You will be amazed that when the non-priority things don’t get done, your business still moves forward because of your attention to the big things.

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Carol Roth is a national media personality, ‘recovering’ investment banker, investor, speaker and author of the New York Times bestselling book, The Entrepreneur Equation. She is a judge on the Mark Burnett (Shark Tank, The Voice, Survivor, The Apprentice) produced technology competition series, America's Greatest Makers, airing on TBS and Host of Microsoft's Office Small Business Academy show. Previously, Carol was the host and co-producer of The Noon Show, a current events talk show on WGN Radio, one of the top stations in the country, and a contributor to CNBC, as well as a frequent guest on Fox News, CNN, Fox Business and other stations. Carol's multimedia commentary covers business and the economy, current events, politics and pop culture topics. Carol has helped her clients complete more than $2 billion in capital raising and M&A transactions. She is a Top 100 Small Business Influencer (2011-2015) and has her own action figure. Twitter: @CarolJSRoth