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Business Unplugged™
This blog features Carol Roth's tough love on business and entrepreneurship, as well as insights from Carol's community of contributors.

The Crappy Way to Success

Written By: Rich Gallagher | No Comments

Crappy way to successI have been fortunate enough to know a lot of fairly successful people: authors, musicians, business owners, and more. And with few exceptions, there is one common denominator to their success: they all began as crappy authors, musicians, and business owners. So much so that I would say that success really looks something like this:

Find something you love doing, and start doing a really crappy job of it. Then just keep doing it and watch what happens.

Michael Jordan, one of the greatest basketball superstars ever, did not make his varsity basketball team in high school. Do some digging on YouTube sometime, and you’ll see a 1977 clip of a young, nervous and not-terribly-funny Jerry Seinfeld in big glasses and a leisure suit, making his first awkward appearance on local television. And if you are in awe of musical masterpieces like The Beach Boys’ early albums, try listening to their session outtakes sometime and see where they started.

My own successes have pretty much all come from swimming upstream from the crappy end of the pool. Take my writing career: in 2004, I decided to try my hand at the burgeoning business fable market. The result? A book entitled The Perfect Company, whose success wasn’t exactly perfect. It wasn’t a total flop – it got picked up by the Forbes Book Club and actually made a small profit – but if you purchase a copy nowadays you’ll probably boost its rank on Amazon.com from last place to second-last.

However, the lessons I learned from that experience stuck with me, and when I tried again in 2008 the results were dramatically different: my 2008 book What to Say to a Porcupine hit #1 in customer service, was displayed face-out at many major bookstores, and was a finalist for 800-CEO-READ’s business book of the year. Even now in 2014 it was recently a top 5000 book on Amazon. None of this could have ever possibly happened if I hadn’t written The Perfect Company first.

So what differentiates the crappy-but-eventually-successful from the just plain crappy? Two things: persistence and wisdom. Some people remain crappy because they don’t keep at it long enough. Others stay crappy because they aren’t wise enough to honestly assess whether they have the talent to get there. Working hard to become a better writer and speaker has paid off very well for me – however, if I try to make an NFL roster as I turn 60 this year, not so much. And anyone who has ever heard me sing would strongly caution me against a recording career.

Which leads me back to my original point: pick something you love so much that you are willing to be crappy at it – and keep being crappy, with a smile on your face. If you do, you will find that the path to success runs in a straight line from crappy to happy.

Article written by
Rich Gallagher is a former customer service executive and practicing therapist who heads the Point of Contact Group. His books include two #1 customer service bestsellers, “What to Say to a Porcupine” and ”The Customer Service Survival Kit: What to Say to Defuse Your Worst Customer Situations,” both released by AMACOM. He has taught over 30,000 people what to say in their worst customer and workplace situations.