Grab your FREE copy of the 60 Low & No Cost PR & Marketing Strategies eBook*



*By submitting your email, you will receive the eBook & also sign-up for Carol’s newsletter
Business Unplugged™
This blog features Carol Roth's tough love on business and entrepreneurship, as well as insights from Carol's community of contributors.

The Crucial Importance of the Little Things

Written By: Catherine Morgan | Comments Off on The Crucial Importance of the Little Things

In Carol’s recent post on, “Why Billionaires Focus on the Smallest Details,” she shares two stories that illustrate why it isn’t only the big things that matter. Sometimes big outcomes can come from the smallest changes. Carol begins:

“Several years back, I attended a business meeting with the former CEO of Coca-Cola, Henry Schimberg, who told me a story that illustrates how a minor tweak to thinking can have a very big impact on business. Henry is a highly engaging story teller, so I will do my best to do his business parable justice.

Back when he was with Coca-Cola, Henry was presented samples of new packaging for one of the company’s very important beverage products. The presentation was given by a project team in a very sleek, all-white room.

The packaging, as presented, looked modern and gorgeous.

The project team felt they had delivered a winning design. Most of the attendees in the room were suitably impressed, as well.

However, Henry broke up the self-congratulations by asking one simple question: “How does the package look on the shelf?”

On the shelf? The team didn’t understand.

Henry explained that the Company’s products were not sold in gorgeous, stark white rooms, but rather on crowded store shelves. What the package looked like in the environment where the customer was actually going to buy the product was absolutely critical to its success.”

You can read the rest of the post here.

Article written by
Catherine Morgan is the founder of Point A to Point B Transitions Inc., a virtual provider of coaching services to individuals who are in business or career transition. She specializes in helping entrepreneurs transition to corporate jobs they love. Catherine is the author of the eBook Re-Launch You: Discovering Your Point B and Embracing Possibility. An experienced independent consultant who was employed by three of the former Big Five consulting firms, Catherine speaks frequently on topics related to career transition, small business, productivity, and mental health. She doesn’t take herself seriously, but takes her subject matter very seriously.