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Business Unplugged™
This blog features Carol Roth's tough love on business and entrepreneurship, as well as insights from Carol's community of contributors.

The Fast Track to Becoming Popular

Written By: Carol Roth | No Comments

Popularity has its perks. In high school, it was invitations to the best parties (well, all of the parties, really), hot dates for Prom and a legion of smart kids willing to do your homework for you.

In business, being popular creates the perception of credibility, opens up business opportunities and attracts new clients.

As many of us are transitioning the footprint of where we do business, we may once again be the new kid in school.  And even if you were popular in your last school, your reputation may not follow.

So, here’s the secret to fast-tracking popularity:

Become friends with the most popular kid in school (or whatever sandbox you are playing in today).

Popular people have influence, both amongst those who are popular and those who desperately want to be popular.  Instead of spending all of your time and effort winning over the masses, direct a focused campaign at that popular influencer.  If they think you are amazing, then unless you are truly a douchebag, others will think you are amazing. You will find yourself in the center of the sandbox (instead of standing alone in the corner) faster than you can imagine.

This is the quickest way to derive recognition, opportunities and a platform to exploit.  Then, it’s up to you to take the ball and run with it.  It won’t guarantee your success if you can’t walk the talk, but it will give your business a nice boost to begin.

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Carol Roth is a national media personality, ‘recovering’ investment banker, investor, speaker and author of the New York Times bestselling book, The Entrepreneur Equation. She is a judge on the Mark Burnett (Shark Tank, The Voice, Survivor, The Apprentice) produced technology competition series, America's Greatest Makers, airing on TBS and Host of Microsoft's Office Small Business Academy show. Previously, Carol was the host and co-producer of The Noon Show, a current events talk show on WGN Radio, one of the top stations in the country, and a contributor to CNBC, as well as a frequent guest on Fox News, CNN, Fox Business and other stations. Carol's multimedia commentary covers business and the economy, current events, politics and pop culture topics. Carol has helped her clients complete more than $2 billion in capital raising and M&A transactions. She is a Top 100 Small Business Influencer (2011-2015) and has her own action figure. Twitter: @CarolJSRoth