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Business Unplugged™
This blog features Carol Roth's tough love on business and entrepreneurship, as well as insights from Carol's community of contributors.

The Paralysis of Freedom

Written By: Carol Roth | Comments Off on The Paralysis of Freedom

paradox of choiceAs I talk to more and more entrepreneurs about their businesses, ironically, one of the biggest areas of constraint for them is having too many choices.  That’s right; they are bound by too much freedom in their businesses.

There is always another idea, another path, or another distraction to take you down a rabbit hole. Many times, these new opportunities are more interesting and intoxicating than the repetition of the day-to-day business. However, the freedom to chart your own territory can ironically be terribly limiting.

When there is a path carved out for you, or even a choice between one or two items to make, it is easier to weigh the pros and cons and draw the proverbial line in the sand.  When faced with a whole array of options to pursue, many entrepreneurs find themselves unable to do anything at all.

There is also the worry of being limited by choosing to serve a customer, an industry, or another type of niche.  Even with the freedom to choose what to pursue and prioritize, having so many choices- as well as having to make a choice- can be completely paralyzing.

If you started a business in the pursuit of freedom, how terribly ironic it would be to be held back by your very own motivations.

Make a choice, chart the course, continue to set goals and persevere each day.

Are you limited by your freedom?

Article written by
Carol Roth is a national media personality, ‘recovering’ investment banker, investor, speaker and author of the New York Times bestselling book, The Entrepreneur Equation. She is currently an on-air contributor for the national cable television station CNBC, the pre-eminent name in business news, and the host and co-producer of The Noon Show, a current events talk show on WGN Radio, one of the top stations in the country. Carol multimedia commentary covers business and the economy, current events, politics and pop culture topics. Carol has helped her clients complete more than $2 billion in capital raising and M&A transactions. She is a Top 100 Small Business Influencer (2011 &2012) and has her own action figure. Twitter: @CarolJSRoth