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Business Unplugged™
This blog features Carol Roth's tough love on business and entrepreneurship, as well as insights from Carol's community of contributors.

The Power of “3”

Written By: Carol Roth | Comments Off on The Power of “3”
How You Can Make One Equal Three…


I want to tell you how one action on your part this week can accomplish three important things.  The power of three (not to be confused with the “Rule of Three” for business that I talked about on MSNBC Sunday) is that you can benefit yourself or someone you care about, a non-profit organization and help someone achieve a goal all at the same time.  Interested?  I hope so.

This week I am doing a pre-launch for my new book, The Entrepreneur Equation.  The book creates a framework for both new entrepreneurs evaluating whether to start a business as well as current entrepreneurs who are overwhelmed and overworked or even evaluating the future of their business model.  It’s unlike other books out there that promise “seven steps to success”.  That’s B.S.; entrepreneurship isn’t one size fits all.   Your success is dependent upon your own circumstances, goals and objectives at any given time.  And what’s a good risk/reward tradeoff for you is entirely different from what’s a good tradeoff for anyone else.  Given that, I wanted to give you a framework to maximize your own personal success.

So how can you do this crazy one equals three math?  Well, for every copy of The Entrepreneur Equation you pre-order through by February 18, 2011, you:

1-will help yourself (or perhaps a client, colleague, friend or family member) stack the odds of success in your or their favor;

2-you will help small business succeed, as I will match your purchase by donating a copy to my non-profit partner SCORE ( to give their volunteers another tool to help them grow successful small businesses; and

3-will help me to achieve my personal goals of spreading this important message and seeing this book succeed

The book ($25 per copy, including shipping and taxes) is a tremendous value, but I always like to over-deliver, so if you buy even just one book through the site, you will also receive a free 3-part audio series: Strategies for Getting Your Company, Your Product or Yourself on TV & Other Free Press with Emmy award winners, TV anchors and PR veterans, as well as my own insights on how I landed my tv pilot deal and other press.

Check out the other offers, which includes an amazing contest where entrepreneurs that you respect and admire have offered generous prizes, such as Michael Port (private mentoring session at his house worth $1999), Les McKeown (a seat in his Predictable Success workshop worth $3500), a strategy session with the amazing Liz Strauss, a mega-star membership to Online Videopolis (worth $2364), and many, many more.  Visit for details and to purchase.

Thank you for your support in creating great math and lots of success this week.  And please pass this on!


Article written by
Carol Roth is a national media personality, ‘recovering’ investment banker, investor, speaker and author of the New York Times bestselling book, The Entrepreneur Equation. She is a judge on the Mark Burnett (Shark Tank, The Voice, Survivor, The Apprentice) produced technology competition series, America's Greatest Makers, airing on TBS and Host of Microsoft's Office Small Business Academy show. Previously, Carol was the host and co-producer of The Noon Show, a current events talk show on WGN Radio, one of the top stations in the country, and a contributor to CNBC, as well as a frequent guest on Fox News, CNN, Fox Business and other stations. Carol's multimedia commentary covers business and the economy, current events, politics and pop culture topics. Carol has helped her clients complete more than $2 billion in capital raising and M&A transactions. She is a Top 100 Small Business Influencer (2011-2015) and has her own action figure. Twitter: @CarolJSRoth