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Business Unplugged™
This blog features Carol Roth's tough love on business and entrepreneurship, as well as insights from Carol's community of contributors.

The Truth About Social Media: Carol Roth Interviews Shama Hyder

Written By: Carol Roth | Comments Off on The Truth About Social Media: Carol Roth Interviews Shama Hyder
From The Entrepreneurship Interview Series

Seeing that social media is the topic du jour for business, it was the perfect opportunity for me to talk with Shama Hyder.  Named by Business Week as one of The Top 25 Under 25 Entrepreneurs in North America, Shama is the President of the Marketing Zen Group and also, the author of The Zen of Social Media Marketing.  She is a dynamic young thought leader who you will be hearing a lot from in the years to come. 

Shama and I cover a number of social media topics in this half hour, including:

-What the biggest myth about social media is;

-The biggest mistake that companies make in regards to social media strategies;

-How to find social media strategies appropriate to your business;

-What you should do before you hire a social media “expert” for your business and more;

You can listen to the player below (it may not show for some of you) or click here to download or stream the MP3 file.

You can connect with Shama via her website at and   Feel free to leave comments here as well and I will pass them on to Shama.

If you are not already on my mailing list, fill out the form below to be alerted when I post future interviews (we have an amazing slate of interviews coming up) and to get free extra Entrepreneurship Interview Notes, only available to my mailing list.  And don’t worry, I only send out newsletters when there is something major to inform you about.

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Article written by
Carol Roth is a national media personality, ‘recovering’ investment banker, investor, speaker and author of the New York Times bestselling book, The Entrepreneur Equation. She is a judge on the Mark Burnett (Shark Tank, The Voice, Survivor, The Apprentice) produced technology competition series, America's Greatest Makers, airing on TBS and Host of Microsoft's Office Small Business Academy show. Previously, Carol was the host and co-producer of The Noon Show, a current events talk show on WGN Radio, one of the top stations in the country, and a contributor to CNBC, as well as a frequent guest on Fox News, CNN, Fox Business and other stations. Carol's multimedia commentary covers business and the economy, current events, politics and pop culture topics. Carol has helped her clients complete more than $2 billion in capital raising and M&A transactions. She is a Top 100 Small Business Influencer (2011-2015) and has her own action figure. Twitter: @CarolJSRoth