Marketing guru Michael Port delivers so many valuable insights in this 30-minute interview, you will probably want to listen to it twice. One of the Top 5 most popular business coaches in the world, Michael is a New York Times Bestselling author of four books including Book Yourself Solid, Beyond Booked Solid, The Contrarian Effect and The Think Big Manifesto and has many more accolades than I can list here.
Michael’s mission is to rally you to think bigger about who you are and what you offer the world, so in this interview, we talk about that and touch on a variety of additional topics including:
-Why lead generation is so difficult for businesses;
-The single biggest marketing mistake that entrepreneurs make;
-How entrepreneurs can marry their own wants and needs with their customers’ wants and needs;
-Why the pursuit of expert status and mastery is so important in today’s environment;
-Four things you probably didn’t know about Michael, including if he is a “Mac” or a “PC”;
We also learn about Michael’s newly launched Booked Solid University, an online curriculum made up of courses that Michael has been teaching over the last decade. You can continue your learning and mastery of obtaining clients, systemizing your business so it is less dependent on you and leveraging your business into new revenue streams.
You can listen to the player below (it may not show for some of you) or click this link to download or stream the MP3 file.
You can connect with Michael Port via his website at http://www.MichaelPort.com and you can visit Booked Solid University at http://www.BookedSolidU.com. Feel free to leave comments here as well and I will pass them on to Michael.
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