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Business Unplugged™
This blog features Carol Roth's tough love on business and entrepreneurship, as well as insights from Carol's community of contributors.

Thinking Big in Business Branding

Written By: Carol Roth | No Comments
It costs the same amount to think big as it does to think small

It is important to think big from the start in all aspects of the business. I am not suggesting that you run before you walk, but you should lay the groundwork for the future. For example, when branding your business or new products, you have to think big and today that also means thinking globally. There is a juice drink brand in Korea and Japan called Coolpis (I am not making this up, “Google” it for pictures). Clearly there isn’t going to be a big market in English-speaking countries for that product (as refreshing as it sounds), limiting the brand’s upside and growth potential. Amazon.com did it right; the company could have been called books.com or something similar when it launched, but Jeff Bezos had the vision to see he wanted to be more than that. Don’t be your industry’s Coolpis.

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Carol Roth is a national media personality, ‘recovering’ investment banker, investor, speaker and author of the New York Times bestselling book, The Entrepreneur Equation. She is a judge on the Mark Burnett (Shark Tank, The Voice, Survivor, The Apprentice) produced technology competition series, America's Greatest Makers, airing on TBS and Host of Microsoft's Office Small Business Academy show. Previously, Carol was the host and co-producer of The Noon Show, a current events talk show on WGN Radio, one of the top stations in the country, and a contributor to CNBC, as well as a frequent guest on Fox News, CNN, Fox Business and other stations. Carol's multimedia commentary covers business and the economy, current events, politics and pop culture topics. Carol has helped her clients complete more than $2 billion in capital raising and M&A transactions. She is a Top 100 Small Business Influencer (2011-2015) and has her own action figure. Twitter: @CarolJSRoth