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Business Unplugged™
This blog features Carol Roth's tough love on business and entrepreneurship, as well as insights from Carol's community of contributors.

Three Free Google and Facebook eBooks to Supercharge Your Business

Written By: Carol Roth | Comments Off on Three Free Google and Facebook eBooks to Supercharge Your Business

If you follow me regularly, you know that I am into providing value.  So, through a partner of mine, I have gotten access to three different eBooks that focus on leveraging Google and Facebook in your business.  Note, this is an affiliate relationship, but the books are free to you!

Free eBook #1: An Introductory Guide to PPC

Want to master Google AdWords and paid search?

A successfully set-up and optimized PPC campaign can complement your organic search strategy and maximize your inbound marketing efforts. Not sure how to get started? Download “An Introductory Guide to PPC”, which will walk you through the essentials of setting up a paid search campaign.

In this 30-page eBook, you will learn how to:

  • Leverage PPC to maximize your inbound marketing efforts
  • Create highly relevant keywords, ads, and landing pages
  • Recognize keyword match types and when to use them
  • Structure your account and set budgets
  • Optimize ad copy to maximize clicks
  • Calculate essential metrics for measuring success

Grab it here.

Free eBook #2: Beyond the Facebook Business Page – How to Generate Traffic & Leads with Facebook

You’ve set up your Facebook Page, you post and interact regularly – now what? Now you need to capitalize on these efforts.

In HubSpot’s new eBook, Andrea Vahl, co-author of Facebook Marketing All-in-One For Dummies, reveals insights on how Facebook can turn into a driver of real business results.

This 28-page eBook will teach you how to:

  • Drive traffic to your website from Facebook
  • Pick what content to post on Facebook
  • Advertise effectively on Facebook
  • Capture leads from Facebook
  • Run Facebook contests & sweepstakes

Grab the eBook and find out how to turn Facebook into a source of traffic and leads for your business here.

Free eBook #3: 8 Google Tools to Improve Your Marketing Effectiveness

Google is a key player in the rapidly evolving landscape of Internet marketing.

The search engine remains the dominant destination people land on when they do research, look for reviews and shop. However, Google is not only a search engine. It also owns a range of assets that provide marketers with social networking and content creation opportunities.

Find out about some of Google’s lesser known tools and learn how to use them for marketing your business. HubSpot’s latest eBook will help you get started with 8 of these tools and improve your marketing effectiveness.

In this eBook you will learn how your marketing can benefit from:

  1. Google AdWords
  2. Google Docs
  3. Google Keyword Tool
  4. Google Alerts
  5. Google News
  6. Google Reader
  7. Google Places
  8. Google+

Grab this eBook here.

And if you are looking for other tools and resources, feel free to browse hundreds that we’ve curated and made available to you for free at

Article written by
Carol Roth is a national media personality, ‘recovering’ investment banker, investor, speaker and author of the New York Times bestselling book, The Entrepreneur Equation. She is a judge on the Mark Burnett (Shark Tank, The Voice, Survivor, The Apprentice) produced technology competition series, America's Greatest Makers, airing on TBS and Host of Microsoft's Office Small Business Academy show. Previously, Carol was the host and co-producer of The Noon Show, a current events talk show on WGN Radio, one of the top stations in the country, and a contributor to CNBC, as well as a frequent guest on Fox News, CNN, Fox Business and other stations. Carol's multimedia commentary covers business and the economy, current events, politics and pop culture topics. Carol has helped her clients complete more than $2 billion in capital raising and M&A transactions. She is a Top 100 Small Business Influencer (2011-2015) and has her own action figure. Twitter: @CarolJSRoth