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Business Unplugged™
This blog features Carol Roth's tough love on business and entrepreneurship, as well as insights from Carol's community of contributors.

Twitter How to: Why I am Not Responding to Your DM (Direct Message) on Twitter

Written By: Carol Roth | Comments Off on Twitter How to: Why I am Not Responding to Your DM (Direct Message) on Twitter

Have you sent me or someone else a DM (or perhaps 10) on Twitter and not seen a response?  There seems to be an escalating amount of DMs (otherwise known as direct messages or messages sent exclusively to another person that nobody else can see—that is, until you press the wrong button a la Anthony Weiner and it goes public, but that’s another story…) coming across my Twitter account each day.

Anyways, I don’t respond to most DMs and here’s why.

I didn’t see it

Most of the DMs I get seem to be spam of some sort.  This is either the automatic DM after following someone (I’m not sure why anyone thinks this is a good idea, but many still do it), some DM that has a virus obviously embedded in it (e.g. “Someone’s posting nasty blogs about you online, click here to see!”) or just weird general spam.

I don’t spend a lot of time on Twitter and because I am busy and trying to do work that I get paid for, I don’t have Twitter connected to my main work email address.  Therefore, I don’t see DMs in my regular email and when my staff is cleaning up the Twitter emails, they usually bulk delete DMs. So, the chances that I see it to begin with are rather small.

I thought it was spam

If I do see your DM, there’s a good chance that if it’s cryptic, I will assume it is spam.  A well-known friend of mine sent me a DM recently asking me to help with something and the 140 characters were so generic that I thought it was spam.  I contacted him back and in this case it wasn’t.  However, usually if I think it is spam, I don’t take the time to check it out- I just skip it. This goes for DMs that say “this is not spam”- I tend to err on the side of being skeptical.

It was creepy or inappropriate

Let me be clear- I am a happily married individual and I am not interested in your come-ons and innuendos, period.  So, if you send me DMs that you think are cute, sexy or engaging, in my eyes, they are probably creepy and inappropriate.  I just flat out do not acknowledge these, so stop sending them; it’s not going to happen- ever.  Plus, I add you to my list of people’s houses that the police should check under should I go missing.

It wasn’t reflective of our relationship

I seem to get a lot of DMs asking for favors or advice from people that I barely know and haven’t built any real relationship with, even on Twitter.  If you have real advice that you are seeking, I am probably not going to be able to put it out in 140 characters.  If it’s broad advice and I do want to share, I will probably want to do that publicly so that all of my followers can have the benefit of the insights.  If you are asking me something in a DM that’s doesn’t feel right, the DM may end up unanswered.

I forgot

Twitter is not my preferred method of direct communication.  As I mentioned above, I am very busy and so I try to stick to other forms of communication for important matters.  Twitter moves so quickly that I may have seen your DM come across, but since I wasn’t on Twitter, I didn’t reply and in getting so many messages coming through, I just plain forgot to respond.  If you have something important, DMs are probably not the best way to reach me.


What are your thoughts on DMs?  Do you love them or hate them?  Share below.


Article written by
Carol Roth is a national media personality, ‘recovering’ investment banker, investor, speaker and author of the New York Times bestselling book, The Entrepreneur Equation. She is a judge on the Mark Burnett (Shark Tank, The Voice, Survivor, The Apprentice) produced technology competition series, America's Greatest Makers, airing on TBS and Host of Microsoft's Office Small Business Academy show. Previously, Carol was the host and co-producer of The Noon Show, a current events talk show on WGN Radio, one of the top stations in the country, and a contributor to CNBC, as well as a frequent guest on Fox News, CNN, Fox Business and other stations. Carol's multimedia commentary covers business and the economy, current events, politics and pop culture topics. Carol has helped her clients complete more than $2 billion in capital raising and M&A transactions. She is a Top 100 Small Business Influencer (2011-2015) and has her own action figure. Twitter: @CarolJSRoth