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Business Unplugged™
This blog features Carol Roth's tough love on business and entrepreneurship, as well as insights from Carol's community of contributors.

Twitter’s Takeover and Possible Data Play

Written By: Catherine Morgan | Comments Off on Twitter’s Takeover and Possible Data Play

Carol Roth was reluctant to join social media initially, but Liz Strauss convinced her to build her platform on Twitter to support the launch of Carol’s first book, The Entrepreneur Equation. Since then, Carol has built quite a following. (You can follow her here @CarolJSRoth.)

I was curious about her take on Elon Musk’s bid for Twitter. Her recent post on, “Roth: Is Elon Musk’s purchase of Twitter really about free speech?” did not disappoint. In her opinion, this purchase is potentially about data, AI, machine learning, and a lot of things you probably hadn’t considered. Carol begins:

Proponents of free speech and individual rights are celebrating the Twitter board’s acceptance of Elon Musk’s bid to take Twitter into the private sector. Should the deal close, there is a belief that the platform will be more open to diverse ideas and that rules and moderation will be enacted more consistently across the user base.

But I think we have to ask if something else is going on. Is Musk executing the world’s greatest Twitter-troll in buying the company? Is he really stepping up as a champion of free speech and digital rights? Or, given this futurist and serial entrepreneur’s scope of projects and interests that sometimes seem ripped from the pages of a sci-fi novel, is there something else going on entirely?

Given the material amount of Musk’s wealth that is reportedly going into the purchase — both directly and via loans against his Tesla equity — it seems like there must be another factor at play.

You will definitely want to read the rest of this article here.


Photo by Alexander Shatov on Unsplash

Article written by
Catherine Morgan is the founder of Point A to Point B Transitions Inc., a virtual provider of coaching services to individuals who are in business or career transition. She specializes in helping entrepreneurs transition to corporate jobs they love. Catherine is the author of the eBook Re-Launch You: Discovering Your Point B and Embracing Possibility. An experienced independent consultant who was employed by three of the former Big Five consulting firms, Catherine speaks frequently on topics related to career transition, small business, productivity, and mental health. She doesn’t take herself seriously, but takes her subject matter very seriously.