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Business Unplugged™
This blog features Carol Roth's tough love on business and entrepreneurship, as well as insights from Carol's community of contributors.

UNMarketing: Carol Roth Interviews Scott Stratten

Written By: Carol Roth | Comments Off on UNMarketing: Carol Roth Interviews Scott Stratten
From The Entrepreneurship Interview Series

This interview is packed with fantastic insight, served with a side of snark, from the President of UnMarketing, social media master and speaker, Scott Stratten.  According to Scott himself, he’s spent WAY too much time online and consequently, is ranked as one of the top influencers on Twitter.  Scott’s client videos have received over 60 million views and he is also the author of the new book, UnMarketing: Stop Marketing. Start Engaging.

Scott and I cover a number of topics in our interview, including:

-What the definition of “UnMarketing” is;
-Why the trust gap is one of the biggest barriers in marketing and how to address it;
-How to effectively leverage Twitter;
-How to create loyal customers and fans for your business;
-The mistakes businesses make when using video online;
-What else you will learn about in Scott’s new book;
-And more (including Scott’s favorite cartoon character…)

You can listen to the player below (it may not show for some of you) or click here to download or stream the MP3 file.

Learn more about Scott (or follow him on Twitter: @unmarketing) Feel free to leave comments here as well and I will pass them on to Scott.

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Article written by
Carol Roth is a national media personality, ‘recovering’ investment banker, investor, speaker and author of the New York Times bestselling book, The Entrepreneur Equation. She is a judge on the Mark Burnett (Shark Tank, The Voice, Survivor, The Apprentice) produced technology competition series, America's Greatest Makers, airing on TBS and Host of Microsoft's Office Small Business Academy show. Previously, Carol was the host and co-producer of The Noon Show, a current events talk show on WGN Radio, one of the top stations in the country, and a contributor to CNBC, as well as a frequent guest on Fox News, CNN, Fox Business and other stations. Carol's multimedia commentary covers business and the economy, current events, politics and pop culture topics. Carol has helped her clients complete more than $2 billion in capital raising and M&A transactions. She is a Top 100 Small Business Influencer (2011-2015) and has her own action figure. Twitter: @CarolJSRoth