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Business Unplugged™
This blog features Carol Roth's tough love on business and entrepreneurship, as well as insights from Carol's community of contributors.

Why Going Big and Bold Works

Written By: Catherine Morgan | Comments Off on Why Going Big and Bold Works

Any client I work with at some point will hear me say, “Fortune favors the bold.”

When I find myself saying the same thing to multiple people in the same week, I make a video about it.

I did do a search on who originally said this and went down a huge rabbit hole, and then I gave up.

Who said it isn’t as important as the strategy, which is really important.

When I suggest you go big and bold, I am not recommending bluffing (although there is a time for that).

What I am talking about here is pointing out how someone might have thought they needed one thing, but they really need another.

Or, clearly demonstrating how your skills can solve a problem for your client, even if you don’t exactly match their expectations.

When you are grounded in your experience, you might be surprised at how people respond.

This isn’t arrogance – it’s confidence.

It’s clearly articulating the value your bring.

I give some specific examples to cement this concept in the video below.

Where could you go big and bold?

Article written by
Catherine Morgan is the founder of Point A to Point B Transitions Inc., a virtual provider of coaching services to individuals who are in business or career transition. She specializes in helping entrepreneurs transition to corporate jobs they love. Catherine is the author of the eBook Re-Launch You: Discovering Your Point B and Embracing Possibility. An experienced independent consultant who was employed by three of the former Big Five consulting firms, Catherine speaks frequently on topics related to career transition, small business, productivity, and mental health. She doesn’t take herself seriously, but takes her subject matter very seriously.