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Business Unplugged™
This blog features Carol Roth's tough love on business and entrepreneurship, as well as insights from Carol's community of contributors.

Your Career as an Investment: Buy Low, Sell High

Written By: Carol Roth | No Comments
Approach your career like you would any other investment and buy low, sell high (not vice versa)

Bad economic times wreak havoc on the emotions of the gainfully employed as much as they do on the unemployed and underemployed. I have been receiving phone calls off the hook from weary workers who want to leave their jobs. Why? Because while their companies have downsized, these workers now have the fantastic task of taking on their departed colleagues’ job tasks in addition to their regular job descriptions at the same or less pay. These people are working sometimes twice as hard, aren’t getting paid for the extra work and they are tired.


My advice has been consistent: don’t sell when the market is low.  If you think of any investment, the strategy is to get out of the investment when the market is high, not when it is low.  Your job is an investment in your career and professional path. I have been through several business cycles and I can say that now is the absolute worst time to leave your job or “sell”, assuming that it is a job that is consistent with your professional goals. If you leave your job now while the market is not doing well (i.e. “selling” your job while the job market is low), you may not be able to find another job or may find one that puts you in a similar situation without having the history and connections you do at your existing company. If you can power through this cycle and hang in, you will be in great shape when the market recovers (which it will, it always does). You will have more experience, more clout and most importantly, you will be “in the game”.


Don’t let emotions and tough times dictate your strategy: you will be in a much better position to make an objective and solid career move if you do it when things are humming and the market is “high” for jobs.

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Carol Roth is a national media personality, ‘recovering’ investment banker, investor, speaker and author of the New York Times bestselling book, The Entrepreneur Equation. She is a judge on the Mark Burnett (Shark Tank, The Voice, Survivor, The Apprentice) produced technology competition series, America's Greatest Makers, airing on TBS and Host of Microsoft's Office Small Business Academy show. Previously, Carol was the host and co-producer of The Noon Show, a current events talk show on WGN Radio, one of the top stations in the country, and a contributor to CNBC, as well as a frequent guest on Fox News, CNN, Fox Business and other stations. Carol's multimedia commentary covers business and the economy, current events, politics and pop culture topics. Carol has helped her clients complete more than $2 billion in capital raising and M&A transactions. She is a Top 100 Small Business Influencer (2011-2015) and has her own action figure. Twitter: @CarolJSRoth