Thanks for your insight Barry. I think the most important feature of a small town and the thing that brands are trying to duplicate is the idea of creating a community. Small towns (or at least the idealized version of a small town - because you know, small towns are being hit particularly hard in this economy) is that the there is a sense of community. But community is much more than belonging to something. It's about doing something together that makes belonging matter. They have volunteer fire departments. They have active participation in their Chambers, Legions and business associations. They have small summer fairs. It's the active engagement of individuals that BELONG - I suppose the best example I could give for a large brand that has achieved a community would be Nike and their running groups. Very diverse individuals from across the globe have come together to log their miles, compete and brag. So Nike, even though they sell shoes, has managed to create a 'belonging" to something that has its reward within the community. It was not enough that Nike put a "like" button - they understood that to create, what you term as a 'small town' they needed people to belong to something that mattered deeply to them - to engage, share, laugh, cry with other passionate runners. You can call it a small town, or a community - but I agree, it is the holy grail for marketers.